The Exploratorium offers many exhibits that allow visors to explore science and the human perception. Visitors can learn on diffrent levels how things work and why they work the way they do. Some of the exhibits demistnrates how what we see is subjective and everybody precives the world diffrently.
Light carries information that helps our eyes and brians construct the world around us. So when someone were to find somthing entertaining or somthing to occupy their mind its really just light being transferd into shapes,object and images that they find appeiling. So to create a design that would be engageing it would have to be attractive to what certian users precvie to be enterntinating for their reality.
A effective design has to delve into the reptialian being in the user and do the thinking for a nich target audince. It would have to catert to their need like a mother cares for its child telling them "everything is going to be ok", as long as your using my product.
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